Lingriser is designed for students in Vietnam's provinces, not its two biggest cities. So before writing a single lesson we surveyed and interviewed the people it is for, outside Hanoi and Ho Chi Minh City, and then put an early version in front of students to see what held up.
Survey fieldwork 9 September – 9 October 2025. Focus groups held 9 December 2025 and 10 January 2026.
Grades still matter to families. But when parents described what they wanted most, it was a child who can actually hold a conversation, and a way to know it is happening.
Only 28.3% of parents believe online learning works as well as a classroom. That is why Lingriser puts real people at the centre of every cycle, and treats software as the support between lessons rather than the lesson itself.
Three in four parents told us their child had used an English learning app. More of those children had given up than were still using one. Students said the same thing in their own words: apps have no real conversation in them, the feedback is generic, and with nobody expecting them, motivation drops quickly.
Industry-wide, education apps keep about 2 in every 100 users after a month. A person waiting for you on Thursday is a stronger reason to keep going.
Nine students across two sessions, the second mostly from Cần Thơ, tried an early version of Lingriser and talked us through how they learn.
The mentor model was the best-received part of Lingriser in both groups, and students described the mix of independent practice and weekly sessions with a person as "logical" and "necessary".
Each finding above is visible somewhere in how Lingriser works.
Every cycle starts with understanding the material, so students arrive at the speaking session with the ideas and the words already in hand.
Speaking sessions are with a trained mentor whose job is to keep a student talking when a word goes missing, not to mark their grammar.
A monthly report on what your child can now do that they couldn't before, with understanding and speaking reported separately.
The Mekong Delta has around 1.84 million lower and upper secondary students, and the typical family we surveyed there spends 47% more on English each month than in the Red River Delta. Our first classrooms are in Cần Thơ.
